tirsdag den 17. september 2013

Top 10 best books for entrepreneurs

In todays world of media you can get your inspiration and knowledge from many places other than reading books. Yet do I find reading books the most valuable source of knowledge and information.

You just have to be selective on which books to read, because it is a jungle. I will like to help you navigate through this jungle and read the books, which shares the fundamentals and give inspiration.

King of Madison Avenue by David Ogilvy

A portrait of my big hero with in marketing, David Ogilvy. The King of Madison Avenue portraits David Ogilvy very well. Mr. Ogilvy is considered one of the fathers of modern advertising. Get it here.

Ogilvy on Advertising by David Ogilvy
Imagine a book written by one of the best, laying all the cards down for your to see, how to get the fundamentals of marketing. The book is written long before Social Media, but is still very valid, and should be in the bookcase of all people working professional with marketing. Get it here.
Permission Marketing: Turning Strangers Into Friends & Friends Into Customers by Seth Godin
Seth Godin is best selling authour with a number of books, which each have a very high level of valuable information. Add that he is a very popular speaker at events like TED and a huge influencer though digital media.
This book is written back in 1999 and describes the social media even before it was here, through the push vs pull marketing. Get it here.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Malcolm Gladwell is another best selling author, which know a thing or two about marketing. This book is about how you get your ideas to spread and take off. Get it here.
The Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

This is a book, which will open your mind and think about how you can make your business free of contest in your marketplace. The book hold great well known examples of business, that moved from the Red Ocean (traditional marketplace) to the Blue Ocean. A great book in strategy. Get it here.


7 habits of highly effective people by Steven Covey

This is a new bestseller by Steven Covey on how you become more efficient by developing better habits. It is convincing and challenge your to become a better person. Bold words, but a great book. Get it here.


Who moved my cheese by Spencer Johnson

The author has written several books which are all very good. This book is in my opinion, the best book. It very easy and fast to read break the sleepy rhythm of when days becomes weeks, and weeks becomes months and months becomes years. Challenge yourself and look for opportunities wherever you go. Get it here.

Guerilla Marketing by Jay Conrad Levinson

The book should be is the bookcase of everybody who is working with marketing. The book is written more than 30 years ago, why before social media and the viral effect of those. The book is about utilizing the element of surprise to market your business. This can be done both simple, fast, inexpensive and efficient with guerilla tactics. Get it here.
Buyology by Martin Lindstrom
This book is book is not old school, but yet fundamental. It describes what happens when you combine neuroscience and marketing, or what happen in people's brains when they are exposed to marketing impulses. The author has done much research, and the results is on display in the book. Get it here.
The Purple Cow by Seth Godin
This author is one of my heros and this book is some of his finish work. It is about how you make your product standout from the crowd. You will find this book incredible inspirational. 
The metaphor is, when you see a field about cows, there is nothing special about that, but if one of the cows where purple, that would be something and makes your stop up and think twiceGet it here.


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