How to make a 2 page marketing plan

Marketing is an essential part of most small business and start-ups, and probably the key to success. You need to get the word out, people need to know about your business.

Marketing is a complex, there is a ton of instruments you can choose from, one can easily get confused about which channels to use and next how to use them efficiently.

There is a number of analysis and studies you should do in order to make you marketing strategy, which determines which channel you are to use and how.

Make your marketing strategy

When you are clear on your marketing strategy, you can make you marketing plan, where you systemize your tactics and campaigns. Keep your marketing plan simple, below will you learn to make a 2 page plan.

Page 1

Build an excel sheet where you describe each campaign you want to do. You need to consider these elements:

• Objective
• Tasks
• Resources
• Start date
• Estimated cost
• Actual cost
• Tangible results

Feel free to use inspiration from picture below of an excel template:

Page 2

This page is about giving you and your staff the quick summary of your activities, when are your doing when and with which channels. Detail is in the first sheet.

Create a new sheet within the same document, use inspiration for the image below. Write your campaign with a short description in the left hand side columns, then build a calendar in the next columns. I prefer to have it index per month and divided into weeks.

This makes a matrix or a lot of cells. You can not color code the cell of when you have an activity. You will learn you are in control, you know exactly when a campaign starts, when it stops and when difference channels are active compared to each other, the tail effect.

Here is how you calculate the ROI