Guerilla marketing is fantastic type of marketing, the whole idea is about creating creative and unorthodox content - squared. I heard the we each day is exposed to 3.000 marketing impressions or interruptions.
Guerilla sets itself apart because it is unorthodox, customers feels refreshed and like something new and appealing. You want to use the element of surprise!
The beauty of this concept, it that you can be done with little or no budget, even though it can in the big numbers two. Some of the biggest brands is using this concepts, ever heard about the happiness campaigns by Coca Cola, if not this this youtube clip:
5 inspirational ideas anyone can do
Elementary
There is some really elementary things you should do, if you do not already have this in gear.
- Use T-shirts
Buy some T-shirts and have them printed with your company name, logo or statement. Wear the shirts your self and spread them around your community to people who will wear them. There is a walking billboard.
- Decorate your vehicles
Either decorate your vehicles with your company name and logo or consider wrap the entire vehicle for maximum visibility. The last options costs less than you think.
- Use flyers
Print flyers and leave them in strategic places, where ever you target group is, or swap flyers with other businesses in your community.
Business cards
You probably have a business card, likely a regular white card with your name, title, company logo and so forth. Why not make it fun, make it stand out.
Change the shape, make it relate to your company, to your product, use colors, statements, information, make sure it stands out.
Need inspiration to get started, check this link: http://www.quicksprout.com/2008/09/20/creative-business-cards-that-make-you-look-twice/
Free
Everybody like to get something for free. Have some t-shirts, cups, pens made with your company logo, website or a statement. Make sure it stands our.
The great thing about free, it people really like it, the bring it home and they use it!
Hang Apples (coupons) on trees
Here is a creative idea. In you local neighborhood is there some high traffic areas, and there is trees. Hang coupons on the tree, like they were apples for people to pick, ensure you use a eco friendly material. Check out the example below:
Contests
Have a competition is a classic, it always works. People love to participate in contests where they can win a prize. Think about a theme / reason for the competition:
- Company birthday
- Holliday
- come up with something relevant
Consider the prize you want to give a way, a good advice is not to be cheap. Buy / get something you would like to win your self. Sometimes you can partner up with some other company who wants to spread their new product.
Advertise your competition to draw attention, ask people to come in to your store to get traffic and ask people to participate. Consider a side effect, get people to sign up for your newsletter.
When you draw the winners, make sure to tell the story. The story might be strong enough to get press coverage.
Partner up
Forming a partnership is fantastic, because you can get help from another company brand. There are many directions to consider, here is a example:
Say you own a furniture store. Then team up with a business that shares the same target group as you, like a clothing store. Ask the clothing store to have a fashion show in your showroom. Invite guests using both companies mailings lists and tell people this is a exclusive event, and the have to make reservations.
Put together a goodie bag with samples for your suppliers.
Not take it up a notch, arrange food with a local restaurant. Let the restaurant sample food at the event, they will get their name out, and you will food and drinks. Moreover, will the probably advertise the event in their restaurant.
Again if done right, invite the press or help them with pictures and a press release.
What to you gain, because your sales will be limited at this event. You will get your name out, your showroom will be packed with potential future customers and the will use word of mouth, when they tell about the great experience they had last night. What is your spend, not much except your time and effort.
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