Is your product remarkable?

There is loads of inspirational videos on ted.com. One of my favorites is by Seth Godin, it is about making your product remarkable or simple stand out from the crowd.

Please take the time to watch the video! 

http://www.youtube.com/watch?v=xBIVlM435Zg

So how do you make your product stand out?

1) Figure out your strenghts

2) Figure out what sets you apart from your competitors

3) Work up a few key points based 1 & 2

4) Test your key points (check with a few customers and folks in your inner circle)

5) Adjust according to comments received

6) Go-live in a test environment (like a particular area)

7) Adjust according to feed-back from market

8) Go-live in bigger scale, but not bigger than you can keep up with

Good luck